Services · Online stores
I set up WooCommerce stores and fix the ones that aren't selling as they should: slow product pages, checkouts customers abandon, and pricing or product rules that plugins don't handle. Store owners usually hire me for one of two reasons, a new store that needs setting up properly or an existing store with a problem plugins haven't solved.
WooCommerce does a lot out of the box, and plugins cover most of the rest. Problems start when a store needs something specific: trade customers who see different prices, products that can only be sold to certain people, or a checkout that has to collect extra information. Stacking more plugins to get there usually makes the store slower and harder to update.
I build these features as small custom plugins using WooCommerce's own hooks and filters, so they keep working after updates. My current WooCommerce work includes development for DoctorOnCall, a healthcare platform where product and checkout rules have to follow strict requirements.
A new store set up properly from the start: products and variations, shipping zones, taxes, payment gateways, order emails and a theme that loads quickly.
Slow product and category pages fixed at the cause: heavy themes, unoptimized images, plugin conflicts and slow database queries.
Extra checkout fields, separate guest and member flows, multi-step checkouts and validation rules, built without editing WooCommerce core.
Trade and wholesale prices, customer-specific pricing, quantity breaks and B2B catalogues that show different products to different customers.
Purchase limits by category, customer role or location, age checks, and products that need approval before they can be bought.
Orders, stock and customers synced with your CRM, ERP, accounting or shipping software through their APIs.
✓ Work done on a staging copy first, not on your live store
✓ Custom code kept in its own plugin, not in your theme
✓ Tested with your real payment gateway and shipping settings
✓ Checked against the latest WooCommerce and WordPress versions
✓ Page speed measured on mobile before and after
✓ Changes released at a quiet time, with orders monitored afterwards
✓ Written notes on what was built and how to manage it
✓ 30 days of support after launch
01
I look at your store, the problem and any errors, and confirm what needs doing.
02
You get a fixed price and a timeline before any work starts.
03
I build and test on a copy of your store, and you review it there.
04
Changes go live and I keep an eye on orders for the following days.
Free store check
Send me your store's address. I'll look at speed, checkout and setup, and reply within one working day with the main issues I'd fix first. No cost and no obligation.
How much does it cost to hire a WooCommerce developer?
It depends on the job. A store audit, a single custom feature and a full store build are very different amounts of work, so I look at your store first and then quote a fixed price for the project.
Will custom features break when WooCommerce updates?
Not if they're built properly. I write custom features as a separate plugin using WooCommerce's own hooks and filters, never by editing core files, and test them against the latest WooCommerce release before handover.
Can you speed up a slow WooCommerce store?
Yes. The usual causes are a heavy theme, plugins loading scripts on every page, large images and slow database queries from years of orders. I measure first, fix the biggest causes, and share before and after numbers.
Can you customize the WooCommerce checkout page?
Yes. I add or remove checkout fields, split guest and member checkout, add validation rules and build multi-step checkouts, all without editing WooCommerce core files.
Can you set different prices for wholesale and retail customers?
Yes. I build pricing rules by customer role, by individual customer, by quantity or by location, and can hide products or whole categories from customers who shouldn't see them.
Can you fix a store that's already broken?
Yes. I review the store, write down what's wrong, fix the most urgent problem and give you a prioritised plan for the rest.
Can you work with my existing theme?
Usually, yes. If the theme itself is causing problems, I'll tell you before any work starts and explain the options.
How long does a WooCommerce project take?
An audit takes about five working days. A single custom feature takes around two weeks, and a new store or a larger build takes three to five weeks.
