Service
WooCommerce Custom Development
Your store has logic that no plugin handles cleanly — custom checkout flows, customer-tier pricing, B2B catalog restrictions, SSO-gated access. I build the systems that handle it properly, without the plugin stack that breaks on every WooCommerce update.
Who This Is For
- ✓$1M–$20M WooCommerce stores with custom logic that plugins can't cleanly handle
- ✓B2B distributors needing customer-tier pricing and catalog restrictions
- ✓Regulated-product retailers with compliance checkout requirements
Who It's NOT For
- ✗Standard WooCommerce store with no custom logic needs — use a good premium theme
- ✗Stores where the real issue is marketing, not the system
What I Build
Custom Checkout Flows
Dual guest/member logic, custom field validation, multi-step checkout, upsell integration.
SSO & JWT Auth
Integrate external authentication into WooCommerce — token validation, user provisioning, cart-after-login persistence.
Role-Based Pricing
Customer-tier pricing, B2B vs retail catalog splits, dynamic pricing rules based on user type or geography.
Product Restrictions
Category-based purchase limits, regulated-product compliance, age-gated or prescription-only product flows.
API Integrations
Sync product data, orders, and customers between WooCommerce and CRMs, ERPs, or third-party APIs.
Performance Audits
Full checkout performance audit — query analysis, plugin conflict detection, speed optimisation.
Questions I Get Asked
What counts as 'custom WooCommerce logic'?
Anything that a plugin combination can't cleanly solve — dual guest/member checkout flows, role-based pricing per customer tier, regulated-product purchase restrictions, SSO-gated catalog access, customer-specific product visibility. If you've tried 3 plugins and none of them work cleanly together, that's when I come in.
Will your customisations break on WooCommerce updates?
This is the right question to ask. I build using proper WooCommerce hooks and filters — not overriding core files. When WC updates, custom hooks stay intact. I also test all builds against the latest WC release before handover.
How long does a WooCommerce custom build take?
WooCommerce Audit & Fix: 5 days. Custom logic sprints (single feature): 2 weeks. Full custom system (checkout + pricing + restrictions): 3–5 weeks depending on scope.
Can you fix a store that's already broken?
Yes. The WooCommerce Audit & Fix service is specifically designed for this — I audit, document every issue, fix the critical one, and give you a prioritised roadmap.
Do I need a full rebuild or just targeted fixes?
I'll tell you honestly after the audit. Often clients who think they need a rebuild need 3–4 targeted fixes. I'll scope it before we start work.
Can you work with my existing theme?
Yes. I work within your current theme if it's structurally sound. If it's causing the problems, I'll tell you before we start — not halfway through.