About
The Developer You Call When Plugins Stop Working
Most WordPress developers will tell you what they build. I'd rather tell you what I fix.
I started on Upwork in 2019, taking on WordPress jobs the way most freelancers do: theme setups, plugin configurations, small fixes. Within two years I was being hired for things most WordPress developers turn down — custom WooCommerce checkout logic, JWT-based SSO integrations, Selenium scraping pipelines, programmatic publishing systems.
The pattern wasn't accidental. I kept saying yes to the hard problems, and word traveled. Today I work primarily with two types of clients: agency owners in the US, UK, and Australia who need a reliable technical partner for the jobs their in-house team can't handle, and WooCommerce store owners doing real revenue who have custom logic needs that no off-the-shelf plugin was built to solve.
I graduated from the University of Karachi and have been building on WordPress professionally for over 5 years — long enough to know where it breaks, how to build things that don't, and what separates a real system from a website that only looks like one.
Based in Karachi, Pakistan. Clients across the US, UK, Australia, and UAE. I keep overlap hours and reply within 24 hours, Monday through Friday.
What I Actually Build
Custom WooCommerce Systems
Checkout flows, role-based pricing, purchase restrictions, B2B catalog logic. If it requires real PHP and a working understanding of WooCommerce internals, I'm comfortable there.
API Integrations & Authentication
JWT-based SSO, third-party API sync, REST endpoints, webhook pipelines. I've integrated external auth systems, product data feeds, and CRM connections into live WooCommerce stores.
Performance & SEO Architecture
PageSpeed 94 average across delivered projects. I understand Core Web Vitals at the code level — not just what Lighthouse says, but why it says it and how to fix it permanently.
AI Integrations
Custom AI chatbots built on your product catalog, semantic search, automated content pipelines. The work is API and integration work I've been doing for years — the model on the other end has just gotten more useful.
Who I'm NOT the Right Fit For
- ✗ If you need a 10-week enterprise rebuild with six stakeholders, four approval rounds, and a formal discovery phase — you need an agency. I work best with founders and agency PMs who can make decisions.
- ✗ If you're looking for the cheapest quote, I'm not it. My clients pay for technical depth and the confidence that the system won't break six weeks after handoff.
- ✗ If you're expecting a template-drop with no technical discussion — my process starts with understanding the system, not opening a page builder.
"I don't just build websites — I solve the problems your website is creating for your business."
Have a Problem Worth Solving?
20-minute call. No pitch. I'll tell you whether I can help.